The Business of Voting, Market Structure and Innovation in the Election Technology Industry


– [Narrator] With 21st
century developments in computer and
information technology, it’s possible to video chat
with someone across the world, keep tabs on your furry
friends with GPS monitoring, stream HD movies from
a portable device, reserve a car ride with
a swipe of your thumb, (inspiring music) yet, our election technology, the very infrastructure in
which our democracy relies, is woefully stuck
in the last century. Voting machines in
many jurisdictions are literally falling apart. Not surprisingly, one
in three surveyed voters don’t trust the accuracy of
today’s voting technology. 80% of surveyed
voters think it’s time for the US to upgrade
its election systems. Why are the machines on
which we vote so outmoded? Election administration
is, in many ways, a public policy issue, but the deployment of new and
better election technologies relies on the election
technology industry, the engineers and vendors
that design, manufacture, integrate, and support voting
machines around the country. This opens up questions only
business experts can address. What has prevented the
election technology industry from enjoying the
kind of innovation seen in other tech sectors? How might these barriers
to innovation be overcome? The Penn Wharton Public Policy
Initiative has organized the first industry study
on election technology to address the
problem of innovation in this critical industry, The Business of Voting, Market Structure and Innovation in the Election
Technology Industry. It won’t be too long before the
2020 election cycle is here. Find out what needs to
change to help ensure that it runs on
modern technology
that voters can trust. Access the report
on the Penn Wharton Public Policy
Initiative website.

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